13 Tips to Develop Your Online Media Kit

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"13 Tips to Develop Your Online Media Kit"Today much of the business we get is from online contacts. If your company gets prospects, leads and customers from the web, it is important for you to create and maintain a professional,well-organized digital media kit.

An online media kit is a page on your website where media/members of the press and potential advertisers can learn what they need to know about your company.

It generally contains:

* Company overview
* Summary of your products and services
* Press releases or newsworthy items
* Professional credits
* Advertising rates
* Traffic and demographic information
* FAQs
* Case studies, success stories, or testimonials
* Professional surveys or reports
* A calendar of industry or media appearances
* Awards or a link to them on your website
* A link to testimonials about your company

It makes sense to make sure you have a top-notch media kit available to interested parties. The promise of potential media coverage will undoubtedly boost your business and profits. And an increase in advertising sales, if you sell ad space on your website, is always welcome.

Here are the 13 tips to develop your online media kit:

  1. Make sure your press releases and newsworthy items are up-to-date and that they’re organized with the most recent release at the top.

  2. Take the time to craft compelling and effective press releases.

  3. Be sure to brag. If you’ve been in the news, featured on notable websites or received awards, be sure to let your visitors know about it.

  4. Make your media kit easy to find. The standard practice is to include a link at the bottom of the homepage with an easy to understand phrase like “Advertise” or “Media Kit.”

  5. Make the “Contact Us” button clear and above the fold (the part of the page visible without scrolling).

  6. Be sure to include your email, phone number and address in your contact information.

  7. Give a clear explanation of the different kinds of ads and targeting options available with the rates up front and easy to understand.

  8. Present case studies and make sure to include visuals wherever possible. Quantify your case studies in terms of click rates or sales.

  9. Provide a demographic overview of your audience with a pie chart or visuals. Take it a step further by offering in-depth audience profiles, average time spent on the site, plan statistical data, etc. This is useful information that can help offer justification for the buy.

  10. Let visitors know what your website traffic volumes are and how you’ve grown. Consider backing this data up with a verifiable source.

  11. Include images on your media page. Photos of you, a logo that’s easy to copy or download, and any other relevant images will help media representatives gather the information and resources they need.

  12. Make sure the explanation of your company’s products and services is easy to understand by the average person. What benefit do you provide? How do you solve your customer’s problems? What’s your story? Spend time on this because the more interesting your story is, the more interest a journalist will have in telling it.

  13. Make it downloadable. Members of the press and others who inquire about your company may find it easier to make a decision about contacting you, if you offer your media kit as a download.  If it makes sense to your goals, create a document they can download that includes testimonials, your photo, 3 versions of your bio (under 50 words, 50 to 150 words and more than 150 words), your most recent or most impressive press coverage and other things you typically use in your marketing to make it easy for people to decide to do business with you.

A good online media kit can only benefit your company. The more media attention your company can garner, the more exposure and awareness you’ll have with your customers and prospects. The end result…a bigger bottom line. And when it comes to increasing your advertising sales, attracting big customers who are willing to pay top dollar, a media kit is a great way to boost profits.

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5 Ways to Keep Your Audience Awake and Engaged

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"5 Ways to Keep Your Audience Awake"Has a boring speaker ever put you to sleep? Your head begins to nod as you fight off the urge to slip mercifully into the Land of the Z’s. Or has your mind ever wandered during someone’s dull presentation? Although you appear to listen intently, what you are really thinking about are the million tasks waiting for you at home.

Sure, this has happened to all of us, more than we would like to admit. However, don’t let it happen to you when you are the speaker. The key to keeping your audience from taking a mental exit is to involve them in your talk. Yes! Studies show that the more you involve your audience, the more they retain. Why? Because they are listening!

You can involve your audience in several ways, and I have listed 5 of my favorites below. Select those that will work well with your presentation and that feel genuine to you. If it feels uncomfortable, it will look uncomfortable—so don’t use it.

1. Ask questions.
Questions will cause your audience members to try to think of an answer. They can’t help it – it is simply how our brains are wired. If the energy in the room starts to drop, ask a question and select a member of your audience to respond. Then, thank him or her for participating and move on to the next person. Don’t worry about loosing control of your audience. Sales guru Brian Tracy emphasizes, “He (she) who asks questions is in control.” I personally prefer questions like “How many of you . . .,” and then I ask for a show of hands. These closed-ended questions get your audience involved both mentally and physically.

2. Finish your sentence.
For example, if you said to your audience, “Lions and tigers and bears . . .” and did not finish the sentence, what do you think they would say? As long as they are familiar with the movie The Wizard of Oz, they would respond with “Oh my!” This is a fun way to get your audience to participate. If they know the answer, they will blurt it out. If they don’t, you answer it. Choose something that should be so obvious they will absolutely get it.

3. High-five.
This is one of my personal favorites. If you ever feel like the energy in the room is heavy, you can change it by using this technique. Simply ask a question (remember the power of asking questions). Ask, “Is this good stuff?” When your audience responds with “Yes,” say “Then, turn to the people on either side of you and give them a high-five and say ‘This is good stuff!’” Most people get a kick out of it. However, if you have an individual in your audience who does not want to participate, don’t worry about it. Some people don’t feel comfortable or simply just don’t want to have fun. I have made a joke during this exercise that if anyone wants hand sanitizer afterwards, to come up to the podium. And in fact, a few times people have done so.  This usually gets a laugh and one guy actually bowed!  It does break up a speech.

4. Do exercises.
T. Harv Ecker says, “Get your audience to do the work.” To accomplish this, ask them to break into groups of two or three (with people that they don’t know) and give them an exercise that is congruent with your presentation. Afterward, ask them to share openly with the rest of the group and thank them for doing so.

5. Give them “treats”.
Reward your audience for participating, and they will participate even more. Simply ask a question and when someone answers it, give them a small piece of candy, a piece of fruit or a small promotional item; because people like rewards. For most of my audiences chocolate works best. Probably because the majority are filled with women. You will find that it becomes a game and people will compete for something – even a small token of little monetary value. I don’t use this throughout my entire speech, only for a few minutes in the middle of my talk.  It gets their attention, involvement and encourages everyone to participate.

There are many other ways and techniques to get your audience involved. What is important as a speaker is for you to come up with as many different ways as you can think of that are appropriate for your audience and for you as a speaker. Having said that, don’t use these to distract from your message, any exercise or activity you build into your speech or presentation should enhance the message and the audience’ experience.  Done right, your audience will thank you.

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5 Surefire Tips To Better Public Speaking

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5 Surefire Tips To Better Public SpeakingIf you search in Google for the term “public speaking tips” you get more than 4 million responses. That seems like a lot, but when you are the one standing in front of the group there isn’t enough information in the world that could get you over that fear.

Believe it or not, most of those fears are self-imposed. What do I mean? The people listening to you don’t really care how the information is disseminated, they just want access to the information.

It’s the speaker that puts him or herself through the turmoil of doubt and uncertaintly before and leading up to the event.

To help you work through the doubt and uncertainty, here are five tips to put your mind at ease and help you better prepare for a successful outcome.

Public Speaking Tip #1

KNOW YOUR TOPIC! I don’t mean know your topic, I mean inside and out, upside down, whatever question someone should as, you know the answer. You really need to be prepared to reach this level. You need to know your speech almost by heart; you need to know the products you will be discussing. Do your homework, you will know you have reached public speaking Nirvana when you get that “feeling”, it will come with knowledge. Believe!  The audience will assume you are the expert so its up to you to not let them down.

Public Speaking Tip #2

Greet as many of the attendees prior to your speech as possible. Familiarity promotes confidence. Besides, think of the benefit you provide the topic you are to speak on when you take the time to meet people before you present.

This strategy also prevents you from pacing back and forth and worrying before your turn at the podium. There is no point in cramming now, if you don’t know it by now, that won’t help and the audience will know.  It is okay to review your speech once if time permits. But don’t substitute the review for time you could spend meeting and greeting people. It will also help warm the audience to you.

Public Speaking Tip #3

DON’T envision everyone in the audience is naked, this in fact will hurt your chances of a successful public speaking event.  It can, in fact be kind of scary to envision some people naked. And it will detract from your message and the purpose for your speech.

Public Speaking Tip # 4

When you find yourself with a mouthful of uhs and ums, stop yourself, repeat the sentence as if to add importance, and replace the uhs and ums with silence to allow your points to hit home.  Crutch words such as run on sentences can be just as distracting. Practice completing one sentence before beginning another. It will help you sound more polished and prepared.

Public Speaking Tip # 5

Animate your speech. Most people think that good communication is all about the spoken part of the speech. There is so much more to speaking than words coming out of your mouth. To be a powerful communicator, you have to use your entire body. Gestures and body language add energy and enthusiasm to your speech. Use visuals. Make sure the visuals enhance your speech or presentation and not distract the audience from you message.

These are tips can really help you take your next step in public speaking. Do you realize that people pass up promotions because they will be required to speak publicly?

You may have heard or read somewhere that people fear speaking in public more than they fear dying. It could be because dying is abstract and appears far away while the podium is right in front of them. Either way, you really can come to grips with your fear and at first you may not enjoy it, but you’ll be able to get through it easier. Just remember that a successful speech is in knowing what you are going to say, and anticipating what others are going to ask.

Being prepared for both will help you get through your speech and may even get you a return engagement – and business.

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4 Elements of Writing High-Converting Headlines

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headlinesWhen it comes down to the art of internet marketing, your sales headline is part and parcel of the thin line that separates a successful campaign and utter failure. More than ever before, the world is getting more competitive by the day, and it is up to the discerning online entrepreneur to come up with ingenious ways of staying at the top of his game. And the best way to do this is through funneling more sales with the aid of a solid converting headline that will even the most skeptical individuals into regular, loyal customers.

Speaking of which, where as they are numerous ideas of how to write, spin or fashion high-converting and persuasive sales headlines. But all of them have a few things in common.

This includes but not limited to:

1. Promises ( albeit indirectly ), that the reader/user is going to benefit immensely from the product or service.

2. A good converting headline that can easily skyrocket your sales ought to prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.

3. It is very important to paint a clear picture of the benefits of taking up your product or enrolling in your service.

4. It needs to convey a sense of urgency or an element of it that your customers have to act now or as soon as possible. Make them feel that they have been missing out on a lot and it is time to turn their prospects around.

The bottom line is that it takes a skillful use of persuasive language, careful choice of words, and thoughtfulness to create a converting sales headline. But, unfortunately, you won’t know this unless you try. So what’s your headline of choice today?

Want to learn more about article marketing and writing? Check out the Author Marketing Mastermind here  http://heidirichards.com/author-marketing-mastermind/

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The Right Coach with the Right Stuff can be Your Recipe for Success

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"The Right Coach with the Right Stuff can be Your Recipe for Success"

In my last article I talked about how you are never too “mature” to have a coach and to continue the conversation, I would like to share what a coach can do for you as well as important things to consider when working with a coach.

No matter what stage of life you are in, a coach can help you get to that next stage. It’s like losing 20 pounds, the first 10 are the easiest and then it seems we struggle in our attempts to lose the last 10.  One of the reasons may be that we have no one to share in the final victory, or we fear judgment about how long it is taking or we second-guess ourselves about what we need to do to reach our final destination.  A coach can be a cheerleader, a resource for more information, and a friend who doesn’t “judge” the what, why or how of our plans. And a good coach can help us make better decisions and celebrate our successes.

“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Eric Hoffer

One of the questions you need to first ask yourself before working with a coach is this: “Am I coachable?”  I believe baby boomers are very coachable. Why?  We have had enough experiences to know what we want and what we don’t want.  We become more open to ideas as we grow wiser, especially in this day of lightning-speed change. We are likely more adept at working with others.  Most baby boomers I know are optimistic, courageous, have a great work ethic, want more quality relationships and more meaningful careers.  We have been the self-indulgent route, we have had money and lost money and had it again and know that money doesn’t buy happiness.  We are used to working outside our comfort zone and are able to bounce back from setbacks. We actually listen to our peers and even younger generations and will take their advice when we know it’s good for us.  And we are ready to realize our full potential.

Coaching works best when you know what you want to get done.  As long as you are open to feedback and willing to create positive change in your life coaching works.

So what are the things you should consider when working with a coach?

  1. Someone who is willing to give you the time and undivided attention you need to reach your goals
  2. Someone who understands your needs and most importantly your goals
  3. Someone you know, like and trust
  4. Someone who can help you assess your own life and get very clear about what you want to accomplish
  5. Someone who will help you evaluate your goals and come up with a plan (and timeline) to achieve your goals
  6. Someone who asks good questions and more importantly listens for the answers
  7. Someone who holds your feet to the fire (keeps you accountable)

Where can you find a good coach?  

Ask! Ask your friends for referrals. Network and find out who is using a coach and what success she or he has had. Interview potential candidates.

Check out the International Coaching Federation for a list of coaches.  Find those who have the types of skills and experience suitable to you and your goals. Investigate them by asking for references, check out their website, social media presence and any other place they might ‘hang out’ online.

Once you have narrowed down the candidate list, you can begin to ‘test’ the coach’s style and if it resonates with you. One way to do this is to ask for a sample coaching session.  See if she or he is a good fit for you.  While you don’t have to think alike it is good to have someone with whom you are not constantly butting heads.  Just as it isn’t good to have someone always agreeing with you, it is also not good for your confidence to have someone who always points out when you are wrong. When you do a sample coaching session you will find out if the coach is “in tune” to what you are all about.

Working with a coach can be a very rewarding and exhilarating experience. And at times it might even be frightening.  The right coach can help you discover your true gifts and talents. The right coach will help you face issues you didn’t want to or couldn’t face.  Working with a coach can help you no matter what your goals are; whether it’s to lose weight, make more money or live your ideal life. Working with the right coach can help you grow in ways you never thought you would (or could).

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Coaching and Leadership – Consider the Possibilities

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"Coaching and Leadership - Consider the Possibilities"When you hear the word “coach”, what comes to mind? Do you picture a basketball team with a man/woman yelling at the players, telling them to “keep their eye on the ball, cover the defense, or make the goal?” Or perhaps a football team with a man/woman pacing to and fro and calling out the names of the players?

Coaching has long surpassed being utilized only for sports teams; it is now one of the key concepts in leadership and management. Why is coaching popular? And important?

Coaching levels the playing field

Coaching is one of the six emotional leadership styles proposed by Daniel Goleman. Moreover, it is a behavior or role that leaders enforce in the context of situational leadership. As a leadership style, coaching is used when the members of a group or team are competent and motivated, but do not have an idea of the long-term goals of an organization. They need guidance and direction to help achieve those goals. This involves two levels of coaching: team and individual. Team coaching helps members work together. In a group of individuals, not everyone may have nor share the same level of competence and commitment to a goal. A group may be a mix of highly competent and moderately competent members with varying levels of skill and commitment. These differences can cause friction among the members. The coaching leader helps the members worth through their expectations and assumptions. The coaching leader manages differing perspectives so that the common goal is the driving force for the group or team, personal goals and interests while they may be important, are not the main focus. In a large organization, leaders need to align the members’ personal values and goals with that of the organization so that long-term directions can be pursued.

Coaching builds confidence and competence

Individual coaching is an example of situational leadership at work. It aims to mentor one-on-one, building the confidence of members by affirming good performance during regular feedback; and increase competence by helping the member assess his/her strengths and weaknesses towards career planning and professional development. Depending on the individual’s level of competence and commitment, a leader may implement a more concentrated coaching program for the less-experienced and/or new staff/team members.

Coaching promotes individual and team excellence

Excellence is a result of habitual good practice. The consistency of meetings and constructive feedback is important in establishing good habits. Members adopt the habit of constantly assessing themselves for their strengths and areas for improvement that they perceive what knowledge, skills, and attitudes are needed to attain team goals. In the process, they gain individual excellence along the way. Take for example, a musical orchestra: each member plays a different instrument. In order to achieve musical harmony when each instrument is played as part of the tune, members perfect their individual parts, aside from practicing as an ensemble. This individual performance enhances the entire outcome of the ensemble.

Coaching develops stronger commitment to common goals

A coaching leader balances the achievement of immediate goals with long-term goals. As mentioned earlier, aligning personal goals with organizational or team goals, personal interests are kept in check. By constantly communicating the vision through formal and informal conversations, the members are inspired and motivated. Setting short-term team goals aligned with organizational goals; and making an action plan to attain these goals can help sustain the increased motivation and commitment to common goals of the members.

Coaching produces valuable leaders

Leadership by example is important in coaching. A coaching leader loses credibility when he/she cannot practice what he/she preaches. This means that a coaching leader should be well organized, highly competent is his/her field, communicates openly and encourages feedback, and has a clear idea of the organization’s vision-mission-goals. By vicarious and purposeful learning, members can adopt the same good practices and attitudes from the coaching leader, in turn creating future leaders. When someone experiences good coaching, he/she is more likely to do the same things when entrusted with formal leadership roles.

Coaching is just one style of leadership

It can be done in combination with the other five emotional leadership styles (democratic, pacesetting, coercive, authoritative and affiliative), depending on the profile of the emerging team. Moreover, coaching as a leadership style requires that you are physically, emotionally, and mentally fit. A coaching leader understands that coaching requires an investment of time both toward the entire team and individual team members.

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3 Advantages of Outsourcing

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"3 Advantages of Outsourcing"Does outsourcing work to your advantage or disadvantage?

To some, outsourcing is considered a complete waste of time and financial resources, which can end up with unwanted complications. Why assign work to other individuals if you know what is best for your business? Why delegate the work to outsourcing professionals abroad if you can do better in your own back yard? You know what is best for your business, and you don’t need other individuals to deal with things that you can handle by yourself, or with the help of in-house personnel.

Here are three advantages to outsourcing:

1. Outsourcing provides entrepreneurs the freedom of handing-off all of their non-core yet important aspects of their business and delegating the work to an individual or group of individuals who can accomplish those tasks.  It leaves business owners free of additional responsibilities so they are then able to focus on the core of their business. On the other hand, the outsourcing firm can also focus on the specific work delegated to them, creating a more efficient system for the company.

2. Another advantage of outsourcing is a cost-effective solution it can provide. Technology (IT) services and human resource in United States or in Europe can be more expensive, which can affect hiring decisions. Outsourcing provides an affordable option. For instance, offshore outsourcing (delegating the work to off-shore destinations such as India and Philippines) is popular to U.S.-based businesses because of its affordability. This can be a “win-win” solution for the company you are outsourcing to as well as for your business.

3. Another advantage to outsourcing is the cost-savings to your business. You save because you don’t have to recruit or train new hires.  Or purchase necessary technology which can then be handled by the outsourcing company, thus saving money in the long run which you can use for other important business needs.

While outsourcing is not ideal for all businesses, it can be a good solution for start-ups, businesses with limited cash-flow and businesses with other limited resources.

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Leadership Exposed: Things You Thought You Knew About Leadership

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"Leadership Exposed: Things You Thought You Knew About Leadership"Much has been written about leadership: rules, pointers, styles, and biographies of inspiring leaders throughout world history. But there are certain leadership ideas that we ourselves fail to recognize and realize in the course of reading books. Here is a short list of things you thought you knew about leadership.

1. Leaders come in different varieties and packages.

There are different types of leaders and you will probably encounter more than one type in your lifetime. Formal leaders are those we elect into positions or offices such as the senators, congressmen, and presidents of the local clubs. Informal leaders or those we look up to by virtue of their wisdom and experience such as in the case of the elders of a tribe, or our grandparents; or by virtue of their expertise and contribution on a given field such as Albert Einstein in the field of Theoretical Physics and Leonardo da Vinci in the field of the Arts. Both formal and informal leaders practice a combination of leadership styles.
· Lewin’s three basic leadership styles – authoritative, participative, and delegative
· Likert’s four leadership styles – exploitive authoritative, benevolent authoritative, consultative, and participative
· Goleman’s six emotional leadership styles – visionary, coaching, affiliative, democratic, pacesetting, and commanding.

2. Leadership is a process of becoming.

Although certain people seem to be born with innate leadership qualities, without the right environment and exposure, they may fail to develop their full potential. So like learning how to ride a bicycle, you can also learn how to become a leader and hone your leadership abilities. Knowledge on leadership theories and skills may be formally gained by enrolling in leadership seminars, workshops, and conferences. Daily interactions with people provide the opportunity to observe and practice leadership theories. Together, formal and informal learning will help you gain leadership attitudes, gain leadership insights, and thus furthering the cycle of learning. You do not become a leader in one day and just stop.

Life-long learning is important in becoming a good leader for each day brings new experiences that put your knowledge, skills, and attitude to a test.

3. Leadership starts with you.

The best way to develop leadership qualities is to apply it to your own life. As an adage goes “action speaks louder than words.” Leaders are always in the limelight. Keep in mind that your credibility as a leader depends much on your actions: your interaction with your family, friends, and co-workers; your way of managing your personal and organizational responsibilities; and even the way you talk with the newspaper vendor across the street.

Repeated actions become habits. Habits in turn form a person’s character.

4. Leadership is shared.

Leadership is not the sole responsibility of one person, but rather a shared responsibility among members of an emerging team. A leader belongs to a group. Each member has responsibilities to fulfill. Formal leadership positions are merely added responsibilities aside from their responsibilities as members of the team. Effective leadership requires members to do their share of work. Starting as a mere group of individuals, members and leaders work towards the formation of an effective team. In this light, social interaction plays a major role in leadership. To learn how to work together requires a great deal of trust between and among leaders and members of an emerging team. Trust is built upon actions and not merely on words.

When mutual respect exists, trust is fostered and confidence is built.

5. Leadership styles depend on the situation.

How come dictatorship works for Singapore but not in the United States of America? Aside from culture, beliefs, value system, and form of government, the current situation of a nation also affects the leadership styles used by its formal leaders. There is no rule that only one style can be used. Most of the time, leaders employ a combination of leadership styles depending on the situation. In emergency situations such as periods of war and calamity, decision-making is a matter of life and death. Thus, a nation’s leader cannot afford to consult with all departments to arrive at crucial decisions. The case is of course different in times of peace and order—different sectors and other branches of government can freely interact and participate in governance. Another case in point is in leading organizations. When the staff members are highly motivated and competent, a combination of high delegative and moderate participative styles of leadership is most appropriate. But if the staff members have low competence and low commitment, a combination of high coaching, high supporting, and high directing behavior from organizational leaders is required.

Now that you are reminded of these things, keep in mind that there are always ideas that we think we already know; concepts we take for granted, but are actually the most useful insights on leadership.

 

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How to Become an Ideal Leader

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"How to Become an Ideal Leader"When you are at work, do you get frustrated because things don’t seem to be happening the way they’re supposed to be? You see people milling around but nothing gets accomplished. And in the daily hustle and bustle, do you feel that your goals remain just that – goals. Then maybe its time for you to stand up and do something about it.

Most people are content just to stand around listening for orders. And it isn’t unusual to adopt a follow-the-leader mentality. But maybe, somewhere inside of you, you feel the desire to make things happen – to be the head, not the tail. Then maybe leadership just suits you fine.

Some people believe that great leaders are made, not born. Yes, it may be true that some people are born with natural talents. However, without practice, without drive, without enthusiasm, and without experience, there can be no true development in leadership.

You must also remember that good leaders are continually working and studying to improve their natural skills. This takes a commitment to constantly improve in whatever endeavor a person chooses.

First of all, let’s define leadership. To be a leader, one must be able to influence others to accomplish a goal, or an objective. He contributes to the organization and cohesion of a group.

Contrary to what most people believe, leadership is not about power. It is not about harassing people or driving them using fear. It is about encouraging others towards the goal of the organization. It is putting everyone on the same page and helping them see the big picture of the organization. You must be a leader not a boss.

First of all, you have to get people to follow you. How is this accomplished?

People follow others when they see a clear sense of purpose. People will only follow you if they see that you know where you are going. Remember that bumper sticker? The one that says, don’t follow me, I’m lost too? The same holds true for leadership. If you yourself do not know where you’re headed to, chances are people will not follow you at all.

You yourself must know the vision of the organization. Having a clear sense of hierarchy, knowing who the bosses are, who to talk to, the organization’s goals and objectives, and how the organization works is the only way to show others you know what you are doing.

Being a leader is not about what you make others do. It’s about who you are, what you know, and what you do. You are a reflection of what you’re subordinates must be.

Studies have shown that one other bases of good leadership is the trust and confidence your subordinates have of you. If they trust you they will go through hell and high water for you and for the organization.

Trust and confidence is built on good relationships, trustworthiness, and high ethics.

The way you deal with your people, and the relationships you build will lay the foundation for the strength of your group. The stronger your relationship, the stronger their trust and confidence is in your capabilities.

Once you have their trust and confidence, you may now proceed to communicate the goals and objectives you are to undertake.

Communication is a very important key to good leadership. Without this you can not be a good leader. The knowledge and technical expertise you have must be clearly imparted to other people.

Also, you can not be a good leader and unless you have good judgment. You must be able to assess situations, weigh the pros and cons of any decision, and actively seek out a solution.

It is this judgment that your subordinates will come to rely upon. Therefore, good decision-making is vital to the success of your organization.

Leaders are not do-it-all heroes. You should not claim to know everything, and you should not rely upon your skills alone.

You should recognize and take advantage of the skills and talents your subordinates have. Only when you come to this realization will you be able to work as one cohesive unit.

Remember being a leader takes a good deal of work and time. It is not learned overnight. Remember, also, that it is not about just you. It is about you and the people around you.

So, do you have the drive and the desire to serve required of leaders? Do you have the desire to work cooperatively with other people? Then start now. Take your stand and be leader today.

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Benefits of Using Editorial Services to Improve Your Written Work

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"Benefits of Using Editorial Services to Improve Your Written Work"After you have written your document, the next thing you need to do is to proofread your work. That way, you can be sure that your work is not filled with errors that prevent you from sending your message across to your intended readers. However, you cannot always rely on yourself to spot all the lapses in your document.

Chances are, your eyes have gotten used to your writing, and you will surely miss several errors. And you cannot afford to publish or submit an error-filled written material, especially if it is a major paper for school, an important business document, or a novel. To be sure that your written work looks professional and can be understood by all readers, it is best to use editorial services that will improve the copy’s quality.

You can gain many benefits from hiring an editor to check your work. First, you get an expert’s opinion on how to improve your manuscript. Editing services usually include an editor’s analysis or critique of your work, which states what needs to be adjusted, added, or removed from your document. Second, you get fast results, typically within one or two business days. As a result, you can save time to complete your other tasks.

The greatest thing about having your work checked and edited by an editing firm or a freelance editor is that you can rest assured that your work is clean, clear, concise, and readable enough. In particular, an editor helps you improve the quality of your work by doing the following:

• Ensure that sentences are grammatically correct

• Organize thoughts to make sure that the sentences are coherent

• Fix transitions to make sure that the sentences flow smoothly

• Remove redundant and unnecessary words or sentences to ensure brevity

• Check for jumps in logic and inaccuracy of facts

• Enhance word choice and sentence structure for clarity of thought

• Correct formatting and style inconsistencies

• Checking the copy for jargons, slang, sexist language, etc.

• Ensuring that all cited references in the manuscript are added to the bibliography

Many editing services also offer ghostwriting services for those who are constrained by time to write their own work.

The only drawback of hiring an editor is that you may have to pay more if the editing firm offers fast response times. Editing services may cost you a few bucks, but the amount you spend is nothing compared to the disaster that would happen once you find out that your work reeks of grammatical errors and confusing statements. Simply put, you may have to spend more money for a book or a printed thesis that is inferior in quality.

Many editorial services offer editing and proofreading services for a wide array of writing projects such as books, magazines, newsletters, brochures, college essays, among others. To find the best editing firm or freelance editor for your writing project, do a background research online, read feedback and testimonials made by customers, and ask around for recommendations.

Need help with your writing? Check out the Author Marketing Mastermind

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