CREATING A BUZZZZZ: Building Your Brand in the Marketplace

“To be successful, we cannot be all things to all people. The best approach when creating your brand identity is to pick the audience  you wish to target and AIM!” Heidi Richards Mooney

Just what is Branding? Branding tells people who you are. Branding tells people what you do. A real “brand” communicates all aspects of your business so that when, for instance, a potential customer is looking to buy a pizza, they look for your brand first. Branding tells people how you do what you do. Domino’s Pizza made its mark by delivering pizza in “30 minutes or less or it’s free.” Not only did they make a claim, they delivered on the claim. When the pizza arrived 31 minutes after it was ordered, you got it for FREE (Risk Reversal). Not a bad strategy to build brand awareness, capture national media exposure and build brand loyalty. And they didn’t make any other claims such as best tasting, or even best priced. Just 30 minutes or it’s FREE.

This 12 page report includes:

The History and Process of Branding

Developing Brand Loyalty

How to Project Your Brand Online

Using Email to Build Your Brand

BONUS: BRAND ADVERTISING

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